5/3 – PublicsLab Workshop, “Generating Interest in Your Work: Do’s and Don’ts from a Book Publicist”
Generating Interest in Your Work: Do’s and Don’ts from a Book Publicist
Tuesday, 3 May
12-1:15pm
Producing scholarly work is no small undertaking. After months or years of writing, editing, and revising your work, you won’t want your efforts to go unnoticed. Whether you’re at the publication stage, drafting a prospectus, or somewhere in between, you might wonder if there are steps you can take along the way to make your work stand out to multiple audiences. What can you do to help your work make a visible impact within and beyond academia, and how can you ensure that your work receives the attention it deserves?
Join Leah Paulos, founder and principal of Press Shop PR, an independent book publicity firm based in Brooklyn, for a workshop on generating interest in your work. Named one of the country’s top PR firms by the Observer, Press Shop helps authors and publishers secure high-profile media coverage for their books. Paulos will help demystify aspects of book publicity and share her strategies for working with academic authors who want to reach multiple publics. You will be invited to participate in short writing exercises aimed to help you identify the potential reach of your work, and Paulos will share practical advice about what you can do now to set yourself up for success.
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